The Woolley Wheelers were after a much cleaner and classic looking cycling Jersey.
They liked the minimal looks of kit design by Rapha and Albion as a base but had graphic requirements that of a team kit with sponsors. It was going to be made by Morvelo.
They wanted two new logos designed. One, a crest emblem for the left of chest on the Jersey and secondly, an icon incorporating two W's for Woolley Wheelers.
* - My Prefered Choice
ww - Woolley Wheelers Choice
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